Tag Archives: Target market

Marketing Database Secrets on a Budget to Outsmart Top B2B Companies

Executives at companies often wonder why does it cost so much to rent or purchase data of targeted B2B lists?  It isn’t uncommon to be charged a $300/M base charge alone for 1X use of a targeted B2B email list … Continue reading

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How good is your competitive intelligence?

I know of a lot of companies that often price their products or services without truly researching what the market will bear.  The customer is king but you as a merchant don’t deserve the crown if you leave money on … Continue reading

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How to Select Profitable Outside Lists

The most important factor in determining the success of a direct marketing campaign is the list (who you mail, e-mail, call, or a combination of the three).  Lists account for approximately 50% of the success of a direct marketing campaign.  With so … Continue reading

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46 Ways to Drive Traffic to Your Website

Back in the 1990s, promoting your company website was relatively easy. You simply placed ‘meta tags’ on the top of your home page and submitted the page to free search engines or directories. With literally hundreds of millions of websites … Continue reading

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