Author Archives: Mark Gottlieb

About Mark Gottlieb

Accomplished, out-of-the-box thinking, marketing executive with a proven record of helping start up to Fortune 500 companies penetrate domestic and overseas markets. Adept at using direct marketing, social media, and MARCOM to accomplish company goals.

Marketing Database Secrets on a Budget to Outsmart Top B2B Companies

Executives at companies often wonder why does it cost so much to rent or purchase data of targeted B2B lists?  It isn’t uncommon to be charged a $300/M base charge alone for 1X use of a targeted B2B email list … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

How good is your competitive intelligence?

I know of a lot of companies that often price their products or services without truly researching what the market will bear.  The customer is king but you as a merchant don’t deserve the crown if you leave money on … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

How I generated $700K profit on an email campaign

I will never forget the time when I was planning an email marketing campaign during weak economic times.  I needed to get the ok from the owner of my employer at the time to fork over $100K so I could … Continue reading

Posted in blogging, content marketing, digital marketing, Direct Mail Marketing, e-mail marketing, email marketing, industrial marketing, list rental, marketing, online marketing, social media, Uncategorized | Leave a comment

42 Leading Social Networking Sites for Business Professionals and Entrepreneurs You May Not Know

  Many of us actively use sites such as Twitter and Facebook to promote businesses. And those of us who want to connect with more business-related contacts may turn to sites like LinkedIn to develop relationships with people we have … Continue reading

Posted in marketing, online marketing, social media, social networking, Uncategorized, web marketing | Tagged , , , , , , , | Leave a comment

18 Leading Marketing Channels for Industrial Marketing Success

Marketing the latest industrial products and services may not be as glamorous as promoting the latest high-tech gadget.  However in many ways, it is significantly more important since it often has far reaching implications regarding the safety of the world … Continue reading

Posted in blogging, content marketing, digital marketing, Direct Mail Marketing, e-mail marketing, email marketing, industrial marketing, Internet Banner Advertising Networks, Pay Per Click, PPC, public relations, Search Engine Marketing, Search Engine Optimization, SEM, SEO, social media, Telemarketing, tradeshow marketing, Webinars | 1 Comment

A social media genius

Tony Kadysewski is a fun guy who grew up in the print world.  He had a dream and transformed it into a high traffic blog for a very specific vertical market, retail and P.O.P. fixtures.  He learned social media best … Continue reading

Posted in Uncategorized | Leave a comment

73 Astonishing E-Mail Marketing Statistics You Need to Know

Did you know that marketers sent over 838 billion e-mails in 2013?  That’s almost 9 times as many direct mail pieces the U.S. Postal Service delivered. I know the types of stats you’re looking out for: numbers on e-mail engagement … Continue reading

Posted in list rental, marketing, online marketing, Search Engine Marketing, Search Engine Optimization, SEM, SEO, social networking, web marketing | 5 Comments