While my original intention for my next article was to focus on ways to drive traffic to your website with Twitter, Facebook, Blogging, and LinkedIn, I decided to focus on them individually beginning with LinkedIn with so many traffic building techniques for each.
Before I provide you with ways to drive traffic to your website with LinkedIn, I’d like to share some LinkedIn facts and figures courtesy of LinkedIn:
- As of June 30, 2011, professionals are signing up to join LinkedIn at a rate that is faster than two new members per second.
- As of August 4, 2011, LinkedIn operates the world’s largest professional network on the Internet with more than 120 million members in over 200 countries and territories.
- More than half of LinkedIn members are currently located outside of the United States. While it has members all over the globe, two areas of large member concentration are the USA (nearly 50%) and Europe (nearly 25%).
- There were nearly two billion people searches on LinkedIn in 2010.
- As of June 30, 2011, LinkedIn counts executives from all 2011 Fortune 500 companies as members.
- More than 2 million companies have LinkedIn Company Pages.
- LinkedIn represents a valuable demographic for marketers with an affluent & influential membership.
In addition to being the most powerful business online networking tool, there are lots of ways to leverage LinkedIn to drive traffic to your website. They include:
1. Complete Your Profile- Set up a high quality, detailed personal and business profile and add a good photo of yourself. Your customers and future customers will visit you here.
2. Build and Continuously Increase Your Connections- The larger your network of connections, the more people will have access to your profile and the more success you can anticipate in driving traffic to your website. Remember connections tell others about you which can lead to additional connections.
3, Add Links in the Website Section- Include up to three links to your website, blog, and online articles within your LinkedIn profile in the Websites Section. Your blog can reference readers to visit your website and your online articles can do the same thing if articles are not already on your website. This way, anyone viewing your profile will get immediate access to your content which can build your website traffic.
4. Update your LinkedIn Status Message- There is a section on your LinkedIn profile called Status Message where you can write what you are working on. This allows you to post a text comment up to 148 characters in length which can be updated at any time. This is similar to status message options on Twitter and Facebook. It is a way to direct traffic to your website as well as to your other online content which can help you bring website traffic. If your website was recently updated for instance with new content, products and services, case studies, company press release links, and/or upcoming webinars, you can tweet about it on Twitter and can also update your LinkedIn status message with this information. By using the LinkedIn Tweets application, you can update your Twitter status as well as your LinkedIn status at the same time.
When you post a new comment, your connections are notified online and via email (depends upon their preferences) of an update of your profile. Also, any visitor that stops to see your LinkedIn profile will see it. For example, your status might say “Did you know mycompany can now launch emails to other planets? Find out all about this history making service at http://www.mycompany.com/interplanetaryemails.
5. Join and Post Comments in Relevant LinkedIn Groups- LinkedIn Groups is a destination to find and join communities of professionals based on common interest, experience, affiliation, and goals. For example, if you are a direct marketer, there are numerous fine groups to join and communicate on. Since you are trying to drive website traffic, you will want to participate in the groups you want to target, especially those with the most members. Some groups have 100K+ members and some receive hundreds of new discussion topics every few days!
In most cases, you will need to apply and get approved to join a group. Once you have become a group member, you may participate in conversations and post news. When you participate in conversations, you may include links related to the conversation. You can even recommend hyperlinks and add your own description. Including your website in the signature section of your postings is a subtle way to drive website traffic. Group participants should remember that adding value is key. If you simply post to try to advertise your products and services, you will hurt your online reputation and quite possibly may get banned from the group.
6. Answer LinkedIn Questions– If your website, blog, or online articles focus on business, answering LinkedIn questions can drive website traffic. Go to the “Answers” section and search for open questions that apply to your topics. When you post answers, include a description and link to your content in both the “website” and text section. The more questions you answer, the better the chances are that the person asking the question and/or group members will click your LinkedIn profile to learn more about you which could lead to website traffic.
7. Create a LinkedIn Group- Starting a group is one of the most powerful things you can do to drive website traffic.
8. Customize your Website Links- Bear in mind this is not a “call to action” and you may miss potential website traffic as a result.
9. Add an RSS feed to LinkedIn Groups- Each group has a section that allows you to add a link to a website with the latest news you think is relevant to that group. It also allows you to add your own RSS feed or website link so it will automatically update the group every time you post a new article on your blog.
10. Add the BlogLink Application to Your Profile- The BlogLink application posts the title and first paragraph for your most recent articles you have published on your LinkedIn profile. Your blog should direct traffic to your website. There is also a WordPress application for blogs on WordPress.
Have I missed any ways to drive traffic to your website with LinkedIn? Have any ideas for upcoming blogs? Your comments help drive the quality of the content on this blog!