Author Archives: Mark Gottlieb

About Mark Gottlieb

Accomplished, out-of-the-box thinking marketing professional with broad digital, B2B, B2C, and global marketing experience, who has been known to increase campaign profits by as much as 800% during the worst economic times since the 1930s, negotiate 80% cost reductions on key lists and other costs, and develop creative tests that beat profitable controls by 50%.

89 Ways to Get Email Addresses for Newsletters & Marketing Campaigns

Interested in increasing your ROI while further building your customer base and brand?  One of the best ways to accomplish this is by building an email list and emailing informative content (plus special promotions) regularly. This strengthens your relationship with … Continue reading

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Top SEO Tools for 2012

“Search Engine Optimization” (SEO) has come a long way since it allegedly was first documented by John Audette and Bruce Clay in 1997.  When search engine algorithms were simpler, webmasters could saturate a page with keywords, ensuring a higher rank … Continue reading

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Mark Gottlieb’s Updated Resume

Mark Gottlieb Cell: 201-647-0199 Phone: 201-807-9091 Mgconslts@aol.com http://www.linkedin.com/in/mgconslts Accomplished, out-of-the-box thinking, marketing professional with a proven record of helping companies penetrate domestic and overseas markets.  Able to use both traditional and new media to accomplish company goals. Skills:  Broad digital, … Continue reading

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36 Leading Social Networking Sites for Business Professionals and Entrepreneurs You May Not Know

Many of us actively use sites such as Twitter and Facebook to promote businesses. And those of us who want to connect with more business-related contacts may turn to sites like LinkedIn to develop relationships with people we have worked … Continue reading

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103 Ways to Use QR Codes to Drive Sales and More

QR Codes are a fast growing marketing force. They act as a connector between the physical world and the web. People see a QR Code, scan it on a mobile device, and are suddenly engaged in your message when it is … Continue reading

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Overcoming Adversity in a Major Marketing Campaign and Winning Big

With the global economy reeling and banks and major financial institutions dropping like dominos back in 2009, despite a very prudent demeanor, I had high conviction to increase the size of a key e-mailing by 50% with the expectation of … Continue reading

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10 Ways to Drive Traffic to Your Website with LinkedIn

While my original intention for my next article was to focus on ways to drive traffic to your website with Twitter, Facebook, Blogging, and LinkedIn, I decided to focus on them individually beginning with LinkedIn with so many traffic building techniques for … Continue reading

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46 Ways to Drive Traffic to Your Website

Back in the 1990s, promoting your company website was relatively easy. You simply placed ‘meta tags’ on the top of your home page and submitted the page to free search engines or directories. With literally hundreds of millions of websites … Continue reading

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Thinking Web for Print Publishers to Stay Relevant in a Changing World

Thanks to advances and the growing acceptance of social media, publishers today have new avenues to connect with their customers and prospects and build their brand and at a lower cost per order. Sadly, many publishers have failed to embrace … Continue reading

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How to Select Profitable Outside Lists

The most important factor in determining the success of a direct marketing campaign is the list (who you mail, e-mail, call, or a combination of the three).  Lists account for approximately 50% of the success of a direct marketing campaign.  With so … Continue reading

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